Locunity/Palm Desert, CA·Other
Promotes El Paseo as a world-class, pedestrian-friendly, upscale retail-oriented destination. The Board of Directors represents the interests of its members within the district boundaries. Members must be part of the El Paseo business area. Consists of seven members appointed by the City Council.
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Recent updates from Governing Board
The council liaison reported council approved a $450,000 Fashion Week sponsorship that adds Design Week, and wondered about El Paseo's capacity for the busy spring.
Why it matters: A larger event calendar could stretch El Paseo's capacity while boosting visitors.
City staff announced the El Paseo changeout, overnight concrete work, a fake-inspector phone scam warning, and plans to issue an RFP in January for the marketing agency contract.
Why it matters: Merchants face construction impacts and scam risks, and the RFP timing shapes next year's budget and media plan.
Staff reported expanded billboard campaigns, strong September and October social media results, and a $2,000 line-item shift to cover audiovisual costs for the merchant meeting.
Why it matters: Shows how limited marketing dollars are being moved between lines and what outcomes the district's campaign is delivering.
Board unanimously approved reallocating $1,500 from existing marketing lines to bring mounted posse patrols to El Paseo on two holiday-season weekends.
Why it matters: The patrols add holiday visibility on El Paseo without new money, but the funding comes from trimmed marketing lines.
Sheriff's business district team will use gemology training against jewelry fraud and run a theft suppression program from Black Friday to Christmas Eve.
Why it matters: El Paseo's many jewelry stores face fraud and theft risks, and holiday crowds bring more deputies and faster response.
Chamber CEO says the October 25 golf cart parade will feature Anthony Anderson as grand marshal and be bigger than prior years.
Why it matters: The parade drives foot traffic on El Paseo and requires early-morning street closures and coordination with merchants.
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