UN Premieres Gorillaz Co-Creator's Anti-Hate Wearable Art Campaign
UNHQ Side Events • United NationsSeptember 21, 2026
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The United Nations used the opening day of the 81st General Assembly to debut a new cultural weapon against hate — a wearable art campaign built around exclusive artwork by Jamie Hewlett, co-creator of the virtual band Gorillaz. The premiere, squeezed into a networking break at the SDG Media Zone, signaled a deliberate UN strategy to recruit pop-culture creators for human rights messaging far beyond diplomatic corridors.
- Terrestrials United campaign video premieres at UNGA 81, featuring exclusive original artwork by Gorillaz co-creator Jamie Hewlett in partnership with UN Human Rights
- UN High Commissioner for Human Rights Volker Türk spotted wearing a campaign t-shirt in the video, with a live SDG Media Zone appearance scheduled later in the week
Why it matters: The Terrestrials United initiative represents a bet by UN Human Rights that merchandise and pop-culture fandom can drive anti-hate messaging to audiences that traditional diplomacy doesn't reach. With Gorillaz slated to perform at Madison Square Garden the following week, the timing positions Hewlett's global fanbase as a built-in amplifier.
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