Locunity/Palm Springs, CA·Other

An eleven-member advisory committee that brings together leaders from hospitality, dining, retail, arts, culture, and community organizations to share insight, identify opportunities, and help guide Palm Springs' continued growth as a premier tourism destination. The committee serves as a sounding board advising tourism officials on marketing priorities, visitor trends, and strategies for growing local business collaboration. It was established as part of the city's contract with Oakview Group, which manages the Palm Springs Convention Center, Plaza Theatre, and oversees tourism operations through Visit Greater Palm Springs.