
Mayor's Press Conference - Feb 11, 2026 - Meeting
Mayor's Press Conference • San FranciscoFebruary 11, 2026
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Lurie Signs Revamped Film Incentive, Bringing First Full-Season Production Since 2016
San Francisco is betting on Hollywood to help fuel its economic comeback. At a Feb. 11 press conference, Mayor Daniel Lurie signed the updated Scene in San Francisco film incentive program into law — the first overhaul of the city's film rebate in nearly 20 years — offering productions up to $1 million cash back on local spending including labor, a move officials say makes the city the most competitive municipal film market in the country outside of Florida.
Mayor signs modernized film incentive offering up to $1 million and 20% back on San Francisco spending, including local crew wages
"A Man on the Inside" TV show commits to shooting the majority of its third season in the city this fall — the first premium streaming or network series to film a full season in San Francisco since 2016
Labor unions rally behind the deal, with SAG-AFTRA, Teamsters, IATSE, PGA and DGA all represented at the signing
City faces 120 competing global incentives amid a budget crisis, but officials say the revamp stacks with California's expanded state tax credit to keep San Francisco stories filming in San Francisco
48 productions, $95 million in local spending since the original 2006 program launched — and officials are aiming for more
The basics: The Scene in San Francisco program, first created in 2006, offers cash rebates to film and television productions that choose to shoot and spend locally. The legislation signed Feb. 11 was authored by Board of Supervisors President Rafael Mandelman and co-sponsored by Supervisors Chan, Dorsey, Mahmoud, Sauter and Walton.
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