Values, Influence, and the Fight for Local News Take Center Stage at CGI
Clinton Global Initiative • United NationsSeptember 23, 2026
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A Clinton Global Initiative session on Sept. 23 unpacked the forces reshaping how Americans form beliefs, consume news, and spend money — and spotlighted the organizations betting that values-driven models can win in a market that often rewards the opposite.
- $100 million, 10-year fund pledged to build "narrative power" in rural and communities of color across four states
- Bookshop.org has sent $50 million to independent bookstores; U.S. store count rebounds from 1,900 to 3,400
- Bully Pulpit keynote warns social impact sector is losing the influence war to creators and podcasts
- Humblebee founder sets goal of one million women beekeepers in India by 2030
- Four organizations receive CGI Commitment to Action certificates addressing journalism safety, local news deserts, and social impact storytelling
Why it matters: The social impact sector's communications playbook was built for a media environment that no longer exists. That was the central argument from Greg Proper, partner at Bully Pulpit International, who delivered a keynote urging organizations to stop broadcasting and start participating in culture.
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